Austin software maker Bazaarvoice has agreed to be sold to Los Angeles-based private equity firm
Marlin Equity Partners in a $500 million-plus deal that will take the company private.
Bazaarvoice, which makes software for online and social media marketing, will see Marlin Equity Partners acquire all outstanding common stock of Bazaarvoice for $5.50 in cash for a total value of $521 million, the company said Monday.
Bazaarvoice will be a privately held company after the transaction, which is expected to close in the first quarter of 2018, the company said.
The deal is subject to a shareholder vote and regulatory approval.
Bazaarvoice plans to keep its corporate headquarters in Austin, the company said.
Bazaarvoice, Inc. offers solutions and services that allow its retailer and brand clients to understand that consumer voice and the role it plays in influencing purchasing decisions, both online and offline. The Company's solutions collect, curate and display consumer-generated content, including ratings and reviews, questions and answers, customer stories, and social posts, photos and videos. This content is syndicated and distributed across its clients' marketing channels. Its solutions, which the Company provides primarily through a software-as-a-service (SaaS) platform, enable the clients to capture and display consumer-generated content; syndicate that consumer-generated content into its network of brand and retail clients; understand consumer behavior, and monetize the value of that content through targeted advertising based on online and offline shopping behavior. The Company's geographical segments include Americas, EMEA and Other.
Key stats and ratios
|
| Net profit margin | -0.10% | -7.92% |
| Operating margin | 1.36% | -6.52% |
| EBITD margin | - | 1.91% |
| Return on average assets | -0.07% | -4.90% |
| Return on average equity | -0.12% | -8.60% |
| Employees | 763 |
