- Ford (F) is also on the weaker side today after announcing that it is going to cut prices for its F-150 Lightning on some trims by nearly $10,000. That disclosure has raised demand concerns that are also impacting the stock of EV maker Rivian (RIVN 23.84, -0.99, -4.0%).
Ford Motor lowers the MSRP of F-150 Lightning for all customers
- Ford is taking advantage of increased plant capacity, continued work on scaling production and cost, and improving battery raw material costs to help lower the MSRP of F-150 Lightning for all customers.
- The Rouge Electric Vehicle Center in Michigan is temporarily closed to complete final plant upgrades to triple the plant's annual run rate to a targeted 150,000 F-150 Lightning trucks beginning this fall.
- The upgrades at the plant, combined with improving battery raw material costs and continued work on scaling production and cost, help make it possible to lower pricing across the F-150 Lightning line. Customers will now have greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning pricing.
- The 2023 MotorTrend Truck of the Year, most F-150 Lightning models are also eligible for as much as $7,500 in potential Inflation Reduction Act consumer and commercial electric vehicle tax credits, making it an even more enticing option for eligible customers considering an electric pickup truck.
No comments:
Post a Comment