- Having long ago moved on from its once-iconic mobile phones, BlackBerry (ticker: BB) Tuesday morning announced a deal with Amazon.com’s (AMZN) Amazon Web Services to jointly develop and market Ivy, which BlackBerry describes as “a scalable, cloud-connected software platform that will allow automakers to provide a consistent and secure way to read vehicle sensor data.
The BlackBerry IVY system is a scalable software platform with deep roots on AWS cloud computing services. This vehicle data platform provides consistent and secure methods for gathering vehicle sensor information, packaging it into a normalized format, and preparing the data blobs for real-time analysis running on the car's own processors as well as deeper dives through AWS-based cloud computing services.
BlackBerry's role in this partnership consists of using machine learning tools to collect and normalize data from thousands of parts made by dozens of different manufacturers. In many cases, there are no industry standards available, and BlackBerry IVY will need to build its own data-access models for every undocumented sensor. Amazon's high-powered AWS systems will provide number-crunching muscle on the cloud-based side of the data analysis, augmented by direct access to the vehicle's embedded processing systems.
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