Beyond Meat beats by $0.11, beats on revs, suspends 2020 outlook
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Beyond Meat said it would launch an aggressive discounting onslaught over the summer, in an effort to boost sales while shortages drive prices of real meat higher. Beyond Meat stock jumped Wednesday.CEO Ethan Brown announced the plans during the company's conference call to discuss first-quarter earnings, which beat expectations. But the company also said that a test of a sandwich patty at McDonald's (MCD) — a potentially huge customer — had ended.
As coronavirus outbreaks shutter large meat processing plants in the U.S., thinning out supply in the process, Beyond Meat said it would offer bigger package sizes in grocery stores, with 10 to 12 burgers at a time. And as the coronavirus pandemic constricts restaurant service, management said it was redirecting resources toward its retail business.
Beyond Meat said in March that "this is a time of hypergrowth," as it forges ahead with production plans in Asia despite worries about the coronavirus.
The company's products last month launched in China, via a collaboration with Starbucks (SBUX) that put Beyond Meat on the coffee chain's menus. Beyond Meat has made similar tie-ups with other restaurants.
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