** charts before earnings **
** charts after earnings **
Alphabet beats by $0.35, beats on revs :
- Reports Q1 (Mar) earnings of $7.73 per share, $0.35 better than the Capital IQ Consensus of $7.38; revenues rose 22.2% year/year to $24.75 bln vs the $24.18 bln Capital IQ Consensus.
- Operating Margin 27% compared to 26% in prior year.
- Effective Tax Rate 20% compared to 22% in Q4.
- Google Property Revenues $17.4 bln compared to $14.3 bln in prior year.
- Advertising Revenues $21.4 bln compared to $18.02 bln
- Google other revenues $3.09 bln compared to $2.07 bln
- Google segment revenues $24.50 bln compared to $20.09 bln
- TAC as % of revenue 22% compare to 21%
- Aggregate Clicks Paid +44%; Q4- +36%, Q3 +33%; Q2 +29%; Q1 +29%.
- Paid Click on Google Properties 53%
- Paid Clicks on Google Netwrok Member +10%
- Aggregate cost per click -19%; Q4- -15%, Q3 -11%; Q2 -7%; Q1 -9%.
- CPC on Google Properties -21%
- CPC on Google Network Members properties -17%
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