Marketo (MKTO) acquired by Vista Equity Partners for $35.25 in per share

• Marketo (MKTO) acquired by private equity firm Vista Equity Partners for $1.79 billion. (June 2016)
• update 9/20/18 below

    

Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.

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9/20/18 
(Reuters) - Adobe Systems Inc (ADBE) on Thursday agreed to buy Marketo Inc for $4.75 billion from private equity firm Vista Equity Partners Management, adding heft to its cloud-based digital marketing business.

The acquisition comes as the Photoshop maker sharpens its focus on the fast-growing cloud business, a fiercely competitive market dominated by Microsoft Corp (MSFT), Oracle Corp (ORCL) and Salesforce (CRM).

Marketo's business-to-business marketing applications offering complements Adobe's digital marketing business, which provides cloud-based tools to help create, manage and analyze advertising and marketing campaigns.

Marketo, started in 2006 as an email marketing service, was taken private by Vista Equity Partners for $1.8 billion in 2016.