CNBC changed its logo in December 2025 primarily because it was spun off from NBCUniversal (owned by Comcast) into a new standalone publicly traded company called Versant (NASDAQ:VSNT). As part of this separation (which took effect in early 2026), CNBC could no longer use NBCUniversal's iconic peacock symbol or other NBC branding assets.

new logo

old logo
The previous logo featured the NBC peacock (a rainbow-colored version adapted for CNBC), which had been in place for nearly 30 years. With the spinoff, the network needed to drop that element to establish its own independent visual identity while reducing ties to the NBC brand. (Note: Sister network MSNBC underwent a more dramatic change, rebranding to "MS NOW" for similar reasons, but CNBC retained its name because "CNBC" officially stands for "Consumer News and Business Channel," not directly tied to NBC.)The new logo, unveiled on December 4, 2025, and implemented on-air starting December 13, 2025, replaces the peacock with a stylized upward-pointing triangle (or arrow) integrated into the "CNBC" wordmark:
- The arrow motif builds on elements already used in CNBC's on-air graphics since a 2023 refresh (e.g., triangles indicating stock movements—green for up, red for down—and other design elements).
- It connects the "N" and "B" letters with negative space, nodding to the original 1989 CNBC logo (from its launch as a joint venture between NBC and Cablevision, before the peacock was added).
- The design uses the network's existing blue palette (including "Neon Blue") and Gotham font for a modern, streamlined look meant to convey forward momentum, growth, and authority in business news.




